Your retail franchise agreement should be offered to the best of the best of the retailing world but how to you sort out the good from the bad?

September 15, 2011 by  
Filed under Franchise Articles

The act of giving a retail franchise agreement to a franchise applicant is a risk for you and the future franchise owner as well. For the new franchise owner, a lot of money, time and effort goes into opening a new franchise outlet of your business. But when you franchise your company,  you want every one of your franchises to be a blockbuster success.  The key to making that happening is to go the second mile in checking out every one of those eager applicants who want to secure a retail franchise agreement from you.

There is a routine amount of due diligence that has to happen before you ever sit down to sign a franchise agreement with a new franchise owner. Part of the reason that the franchise application is such an involved document is that the franchise applicant has to show to you that they have the financial resources and the experience to take your retail franchise agreement and run with it and turn it into a major money making machine.

Don’t just take the information provided on the franchise application on face value before you offer a retail franchise agreement to that franchise applicant. You have every right to check out that the person who might sign that retail franchise agreement with your company to make sure they have the financial resources either on account or as viable credit accounts to carry off the size of transactions needed to start a new franchise.  You also have the right to check their resume, references and history of success in running a knock-your-socks-off retail outlet.  Running one of your franchises is no place for rookies and you want a seasoned old pro that can take that new franchise from start up to a hugely profitable franchise in the shortest time possible.

Double check who should get that retail franchise agreement before signing day.

When you sit down on the appointed day to grant a retail franchise agreement to that hopeful new franchise owner, you want to look across the table at someone you trust and someone you feel that you know.  The various ways to validate that each franchise applicant is up to snuff should be considered SOP or standard operating procedure whenever there is a retail franchise agreement on the table.

Take that SOP to the next level.  Do not find yourself in the position that the first time you lay eyes on that potential franchise owner is the day they take ownership of a fully operational retail franchise agreement.  Someone in authority in your business should meet with each franchise applicant sometime before that retail franchise agreement is finalized.

This is a great time to ask those subtle questions that will surface if this franchise applicant is excited about the challenge of putting that retail franchise agreement into action and has the confidence, the leadership skills and the many other personality traits of a great future franchise owner. If you do that and you did your due diligence before the singing of a retail franchise agreement, you and that new member of your franchising family are in for a long and very productive life together.

Buying into a retail franchise agreement can turn into a sweet career so follow the advice of experts to get it right the first time.

July 1, 2011 by  
Filed under Franchise Articles

If it seems that people who operate from a retail franchise agreement dominate the world of retail sales, there is a good reason for that. The statistics gurus tell us that one of the best ways to get into a successful small business retail outlet and make a go of it is through franchising.  So before you take the plunge and buy into your own retail franchise agreement, research the advice from the old hats at the retail game so that when you fire up your own retail outlet, your odds of success are huge.

There is one simple word of wisdom that anyone getting ready to get out there and work their tails off at a new business should follow and it applies very well if you are about to start working on a retail franchise agreement. That word of wisdom is that when franchising a small business,  be sure you love what you do.  Building a franchise empire from the ground up means hard work and long hours. If you truly love the line of retail you are going into, the hours will fly by and you will wake up excited to go to work.  That is the way it should be.

Once you know that you were born to have a retail franchise agreement of a specific niche, make sure that there are great franchises for sale out there that you would want to invest in and build.  Never seek out a retail franchise agreement from a chain that you are not excited about linking arms with as a partner.  But take that caution to the next level and do your legwork to make sure that there is an urgent demand in your community for that store. Where you open the outlet that is the result of you retail franchise agreement will make all the difference in how fast you start socking away the huge profits you dreamed about before starting your business.

You have the market and you have the location but now what?

If you have found a market niche that you would love to work 20 hours days to conquer and you know there are customers falling all over themselves to buy from you and you have that retail location to die for, a huge part of what it will take to make your franchise a huge success is done. But buckle down because there is still work to be done before your retail franchise agreement translates into big money.

While the company who is ready, eager and willing to sign a franchise agreement with you will provide tons of support, you must build much of your infrastructure with your own sweat equity to make sure your retail franchise agreement is an overnight sensation. Financing is a big deal because it takes some serious money to land a money making retail franchise agreement.  You will also need to sign some leases, arrange for insurance, bonding and tap the minds of a few franchise and tax lawyers to make sure you are ready to run a kosher operation that lives up to that retail franchise agreement well.

But after you have signed all the legal contracts, hired on a crack team of retail go getters and are trained to the eyeballs to make big sales week after week, the time will come when that retail franchise agreement results in a gleaming new retail location that you can call your own.  The sense of pride you will have is a big reward. But the reward you will thrill to the most will be the big bags of money you haul to the bank because of the prosperity that retail franchise agreement has brought to you, your staff and your family.