To expand franchise revenues, provide plenty of support to every franchisor you have.

As a franchisee, your fortunes depend on how well you can expand franchise revenues and growth.  The formula of franchising is not rocket science. Making the big bucks by franchising your business means quite simply, you get rich when they get rich. So anything you can do to help your partners succeed in every aspect of franchise operations, the better.

Your franchise owners are just as stirred up to expand franchise earnings as you are. They got into owning a franchise of your company for a ton of reasons.  They fell in love with the idea of the pride of owning their own business, of being their own boss and the adventure of building a franchise small business. But above all, they fell in love with the big bucks that can be had running a very prosperous franchise. If they are going to make those big bucks and make your bank account explode while they do it, they will need your help.

To expand franchise income and business, the franchisors depend on your resources and experience.  One area that is under your domain that can vastly increase revenues at the franchisor level is advertising. You don’t have to put TV ads up with talking babies or cavemen to get the word out about the great stuff to be had at your franchise operations. Just use your advertising resources well and it will expand franchise business.

There is a simple principle that is easy to just toss off in a sales meeting but harder to live up to.  But it is the one principle of dealing with your franchise owners that will do more to expand franchise profitability than anything else.  That principle is communication. Whether you one 5 franchises sold or 500, be aware of how they are doing and keep communication active so you know when problems start to rear their ugly heads.  Then you can swoop in to the rescue and make the profitable again.

Take nothing for granted when bringing along a new franchise owner.

The idea of giving franchise help to your franchise owners is even more important. Never take for granted that a new franchise owner is ready to take the ball and run with it toward great success.  The one thing a new franchisor has in bumper crops is enthusiasm to expand franchise customer base and profits. What a new owner of one of your franchises lacks is the wisdom and street smarts you have to make their franchise a huge success.

Starting with the orientation you do, the initial interviews and right on through to when that new franchisor opens the door of their new business, never take the success of that new franchise owner for granted. That new member of your team may be a successful business person but don’t assume they know their way around the franchising game. But If you mother hen all of your franchisors both when they start out and even after they are major league money makers, you will enjoy watching them expand franchise earnings steadily year after year. You will enjoy the big profits they bring to your company even more.