How to Sell Your Franchise

November 27, 2009 by  
Filed under Franchise Resource Center

Until you have sold your first franchise you won’t know the cause and effect of your marketing. Most often when someone starts their own franchise system they layout thousands of dollars on marketing with certain websites, print ads or even radio spots. What should have happened is creating a buzz on the internet using a good marketer rather than listening to an old school franchise counselor.

If selling your franchise system was only the hurdle you had to encounter business would be a breeze. The second largest hurdle is in the paperwork. Creating this information is almost a nightmare when beginning your franchise system. Sure you know your business backwards forwards and all around, now out it on paper in easy to speak terms with lots of bullet points and a great index.

It does sound tough but once it is complete it becomes viable and marketable. Once of the more important pieces other than the FDD is the Franchise Operations Manual. This document will encompass every small detail about your business leaving no stone unturned, no question unanswered.

To the smallest detail on how to file paperwork to how the phones are answered this document is your living, breathing business and one that will soon be running under someone else’s guidance. Actually taking the time to sit down and spell out every minute detail of your business you may find it easier to simplify this process and buy a system already in place – one like FranZoom’s Pro Bundle. The simplicity is in having the information at hand and opening up a document, editing the pre-made system and saving as your own. Remember, being able to sell the franchise is often easier than the paperwork that it takes to close the sale. Be prepared and get your paperwork in order prior to selling, it will save you time.