Why the Franchise Development Agreement
Matters!
FYI- You can get a
Franchise Development Agreement here
Chances
are that you’re already well aware of the importance your
franchise
development agreement holds, but have you taken the time to consider
exactly why? Have you considered carefully all attributes that matter with
this document?
There is
far more at stake in this than one might realize, and far more to making it
work than just the writing itself.
This
document will show above all else how diligent and hard-working you are as
well as how much attention to detail you have. When the parent company with
which you are signing reads this, it will be sending a lot of signals about
you. It will show how much attention you pay to quality and how devoted you
are to running their business correctly.
Writing
is of course important in a franchise development agreement, though. There
should be a lot of time and effort put into the wording of this document,
and there are a few facets to be considered on that topic.
First of
all, organizing all of the clauses and subsections in a logical order is
important. For instance, the order in which you address your mission
statements, fiscal predictions and case for why a franchise needs opened in
your location should be expressed in order of importance.
Nothing
should be left unclear and easy to misinterpret, and this is for both your
benefit and the company’s. Make sure that everything is to the point, and
very professional. Opinions should be left out, even if they serve to be
complimentary to the parent company.
Writing
isn’t all there is though.
Other Important Aspects of a Franchise
Development Agreement
Beyond
writing, there are other aspects to take into consideration when addressing
this document’s design. Appearance matters in this document, despite it
being something the public will never see.
Remember,
this document shows conveys much about you to the company, and they do
consider appearance to be important.
The
typeface, or font, of your franchise development agreement is important. It
should be a legible size, and a good looking font which is not overly
ornate, but not ugly and utilitarian. Fonts like Arial or Calibri are good
choices, but there are a plethora of fonts to choose from.
Remember
that nobody likes a ton of text crammed into a single page. People will
instinctively skip parts of text if they feel overloaded with words. This is
not a good thing, as it can result in critical information being missed and
that never ends well. A good rule of thumb is that if the contract has more
pages to allow a bit less text per page, that’s alright. There is a limit to
this of course, as too few words per page can look sloppy.
Coloring
matters, and the color of the backdrop, headers and letterhead should match
or at least fit with the color of the body text. Choosing a good letterhead
that is professional but not overdone is also a wise decision.
The
material the contract is printed on, if being personally delivered to the
company, absolutely matters. A heavier, more “expensive” looking paper shows
how important you regard the document and those reading it.
Lastly,
if there is to be a digital version of this document, be sure to choose a
secure format that multiple platforms can freely read, and one that allows
attractive formatting. A common recommendation for this is PDF, though there
do exist other formats similar to it. Again, the choices are wide in this
category.
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